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The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.
The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.
So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed.
Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again.
Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan.
What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan.
Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.Free Retail and Online Store Sample Business Plans.
Whatever type of retail store you're starting, a good business plan is essential. Get ideas from this assortment of sample business plans for clothing stores, online stores, e-businesses, gift shops, eBay, art galleries, and other retail businesses.
Ecommerce Fabric Store Business Plan. There are lakhs of small and medium entrepreneurs who joined the e-commerce bandwagon as sellers and are witnessing significant growth in their business. So, whether you are a large-scale business, small entrepreneur or plan to start your own business, e-commerce is your biggest business .
Technology is drastically changing the business world as e-commerce offers endless opportunities for entrepreneurs with quick, easy and inexpensive ways to create an online business. However, a well thought out business plan is still crucial to have a lasting and profitable company.
This article, How to create an online store: 10 Steps to write your . The e-commerce business is witnessing a widespread growth in India which is backed by Internet penetration and booming smartphone market.
The affordably priced internet connections are working as a boon for e-commerce industry, thus inspiring even small retailers to start selling their products online. Market size and growth.
India's e-commerce market was worth about $ billion in , it went up to $ billion in In , the e-retail segment was worth US$ billion. Finding Foreign Buyers: eCommerceeCommerce Plan Checklist Worldwide economic development and growth of the middle class has put increased purchasing power in the hands of millions of new consumers.
Global cross-border eCommerce sales alone total some $2 trillion annually, and are expected to exceed $6 trillion by