Hospital market segmentation

Its main objective was distinguishing hospital segments based on their needs in terms of product categories. Our deliverables In order to fully achieve our research objectives and answer all relevant questions, we applied an approach which combined both qualitative and quantitative techniques.

Hospital market segmentation

Hospital market segmentation

Department of Health and Human Services Address correspondence to: Abstract The model discussed in this article divides the population into eight groups: Each group has its own definitions of optimal health and its own priorities among services. Health care reform, community health planning, health services needs and demand, person-focused health Crossing the Quality Chasm IOM a envisioned an approach to health that focuses on the individual person or patient and met six specific aims for care: The same IOM report proposed that this person-focused system require three elements: A practical alternative, widely used in other industries, is to stratify the customer population into groups that are sufficiently homogeneous to enable arranging a set of commonly needed supports and services to meet their expected needs.

Our current system essentially segments the population by the provider whose services the patients are using at the moment—for example, a nursing home population, a hospitalized population, a home health care population, or an office-based care population. The results are dehumanizing and produce discontinuous, wasteful, and unreliable care.

In this article, we suggest stratifying the population based on health prospects and priorities, rather than on the health care provider of the moment. No one can expect a trauma center to meet the long-term behavior management needs of a dementia patient, just as no one would expect an SUV to meet the needs of a thrifty driver when gas is scarce, or an airport hotel to have a ski lift.

This article illustrates how the concept of segmenting patient populations can lead to more creative and effective strategies for safe, efficient, effective, timely, patient centered, and equitable health care and thus a better understanding of how to achieve better health for both the individual and all people.

Although this approach may have many applications, this article describes its uses only for the federal initiatives for quality and health information technologies.

This is the first publication of this approach, but comments from scores of our colleagues over several years have helped shape the ideas. We present this approach here in order to invite comment and correction and to enable others to use it and report on its merits.

Professional associations

The Populations and Matching Services Table 1 proposes segmenting the entire population into eight groups and illustrates each group using a representative person. Later tables deliberately vary the labels slightly to help the reader better understand the eight populations.

Three considerations shape this proposal: Smith, a year-old carpenter, usually books an appointment with his primary care physician each year around his birthday for an annual checkup and necessary screenings. Maternal and infant health Mrs. Brown, a year-old waitress, had regular contact with her gynecologist for contraception and general health monitoring until deciding to become pregnant.

A year later, she sought fertility treatment and had monitoring through normal pregnancy and delivery.

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Acutely ill Tom Jones, an year-old high school student, broke his femur while playing football. An ambulance promptly transported him to the local emergency room.

Following an uneventful surgical procedure, Tom received physical therapy to rehabilitate his leg and maintain his body strength. He returned as the team quarterback eight weeks later. Chronic conditions, normal function Mrs.

Hospital market segmentation

Gomez, a year-old teacher, has hypertension and diabetes. While she has taken classes to learn how to reduce her risks and control these conditions, she still finds that both are occasionally out of control and then makes an appointment with her physician, whose office sends her reminders for immunizations, regular checkups, and monitoring for possible complications.

Stable but serious disability Mr. White, a year-old telemarketer, also is a former paratrooper who is quadriplegic from a gunshot wound to the neck. He lives with his brother in an extensively adapted apartment and has a paid aide for personal care.

He has a motorized wheelchair and transportation for shopping and outings. He has been suicidal at various times and often has urinary tract infections. He uses a medical home team for continuity and comprehensive coordination of services, and he and the team work from a negotiated plan of care.

Short period of decline before dying Mrs. Black, a year-old realtor, found she had metastatic ovarian carcinoma a few months ago and is now fatigued and losing weight. After several unsuccessful treatment regimens, she has accepted hospice services, and friends and hospice staff ensure that she can stay home to the end of her life.

The hospice clinicians manage pain and other symptoms aggressively, and she is able to direct the completion of her life to her own satisfaction. Limited reserve and exacerbations Mr. Simon, a year-old executive, lives with severe activity limitations due to emphysema.Industry Insights.

Global surgical equipment/instruments market was valued at USD billion in and is expected to witness lucrative growth over the forecast period.

Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack.

Micro-Hospitals Market: Key Participants The key participants in the Micro-Hospitals Market are Emerus Hospitals, SCL Health, Saint Luke’s Health System, etc.

Segmentation | Kantar Health

The service providers are mainly focusing on the collaboration and partnership to increase the adaptation of Micro-Hospitals. Analyze claims and internal EHR/EMR data to provide clear insight into physician referral behavior in your market.

Then use dashboards to easily visualize this data to locate and stop leaks, identify competition, target providers and discover new market share opportunities for your organization. Hospital-based laboratories are the largest segment of clinical laboratory services market.

High patient volume and the consequent presence of high test volumes in these healthcare establishments are the primary reasons boosting segment growth.

Consumer Segmentation Has Hit Health Care. Here's How it Works. Long used in other areas, like retail, consumer segmentation could allow hospitals to better engage patients and deliver tailored services.

and Clarin says using one of the global market segmentation schemes is a good first step because it documents the fact that health care.

Market segmentation - Wikipedia